Stop Charging What

If you are a coach, consultant or service provider, you probably have heard time and again to "charge what you are worth." We have also been told to raise our fees and sell premium packages so we can earn more and work less. All sound good on paper, until the rubber meets the road and you actually have to sell that premium package to a client. I have seen so many people who have gone through some trainings to design a "premium package", only to find it collecting dust on their website. The sales pages and packages look good with all the fixings - but the mindset behind selling premium is missing. The catchphrase "charge what you are worth" may be doing more harm that good in this situation. Here is the thing. The amount of money people pay you has NOTHING to do with your self-worth. cTeZFgAb
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